How to work with Google AdWords
PPC advertising is the fastest way to increase traffic and the easiest way, but only if you know what to do. And if not, then our today's infographics will help you! It outlines all the basic principles of working in Google AdWords, the most popular service for creating PPC advertising today.
PPC advertising for Dummies: how to work with Google AdWords
How to make your ad campaigns effective in Google AdWords?
1. Study your audience
It sounds trite, but it's important, nevertheless. Define a gender, age, possible hobbies of your clients.
Think how much time they spend on the Internet, what time of day most often visit social networks and what types of devices use for this. This is how you create more effective advertisements.
Unbelievable, but it is a fact:
of purchase requests for household goods comes from women
of purchase requests for skin care products belong to men
2. Analyze your keywords
Think what search requests match the theme of your site. You don't have to compile the list by yourself, you can use the keywords scheduler - a tool in Google AdWords.
3. Set a budget and rates
The rate is the amount you are willing to pay for every click on your advertising ad.
The more clicks - the higher rate is.
If there are too many clicks - detail your search queries. It will reduce the clickthrough number, but also the cost of the rate.
Piece of advice: try to spend the most of your budget on PPC advertising with high-frequency keywords; the remaining funds are better spent to promote the brand.
4. Stick to the system
Each campaign has its own clear goal!
And for each ad group, that any campaign consists of, there are only a few keywords, no more. No need to try killing two birds with one stone, it is a great risk of wasting money.
5. Attract customers with headlines
The phrase "Buy an inexpensive laptop in Kyiv” sounds understandable, but dull.
Under such your ad in the results of the query there are will be a whole list of similar pages.
You need to stand out!
Piece of advice: Emotional ads always generate more clicks.
6. Don't forget about landing pages
You not only have to bring people to your site, but also to keep them there, strengthening their desire to make a purchase. This requires effective landing pages that:
- do not force the client to pass Nine Circles of Hell when filling out the purchase form;
- contain high quality photos of the product;
- equipped with an attractive landing;
- demonstrate all the benefits from buying exactly from you.
7. Use remarketing
The sooner you activate this function in your Google AdWords account the better. Thanks to it, you
will be able to return users to the site that left it without making a purchase.
How Remarketing works?
The user visits the site – leaves it - the system analyzes his behavior on the Internet - on sites that the user visits for the same request as yours, your advertising comes out - the user comes back to you.
8. Improve the way you work
There are many tools in Google AdWords, analyze them.
Not all of them will suit you, but some will significantly optimize your advertising campaign.
